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Transformation · Offering 06

Sell the Owner-Dependent Business

1 yr to reduce key-person discount
Situation you recognise

Every important decision, key customer relationship and piece of institutional knowledge still runs through the owner. The business is genuinely valuable — but a buyer sees key-person risk everywhere they look, and it shows up as a lower offer or a stalled process.

The owner wants out, eventually, but the business isn't yet a business that can run — and be trusted — without them.

Does that sound familiar? You are our client.

Our approach
  • Institutionalise the decisions currently made by instinct: pricing, mix, capacity, customer negotiation.
  • Build and test a management layer capable of running the business day-to-day.
  • Transfer key relationships deliberately, on a timeline, before a buyer ever sees the data room.
Why this doesn’t fix itself

Owner-run decisions accumulate as tacit knowledge, not documented rules — pricing exceptions, which customers get personal attention, which suppliers can be trusted on delivery without a formal contract. None of that shows up in a data room.

A buyer's diligence team can only price what they can see: fewer documented decisions, more concentration risk. The business can be genuinely well run and still look, on paper, exactly like one that would stop functioning the day the owner leaves.

Expected result

1 yr to reduce key-person discount

A business a buyer can underwrite — reducing the key-person discount and materially increasing achievable exit value.

Engagement model

Paid mostly for the result, not for time on site.

A fixed component covers the diagnostic and implementation plan for this offering. The larger part of our fee is tied to the EBITDA or cash result we actually help deliver — measured on your ERP, not ours.

Fixed fee
€15–30K

Value Leakage Diagnostic

€100–250K

Implementation plan.

Performance bonus
5–20%

Of the measured EBITDA effect, minus the fixed fee.

Is this happening in your business?

Check whether your situation matches the profile we take on, then book a diagnostic call.